THE CHARD VISION

Chard Marketing Incorporated (CMI) was founded by Greg Chard and in 1994.  Already in the rep business for nine years with a partner, Greg had a personal vision for what Chard Marketing should be… assemble a team that could provide top of the line sales and service and provide CMI vendor partners with premier representation, second to none in the industry.  Though CMI is constantly changing, growing and improving, it is clear to see that the one time vision is now a reality.

In 1994 when CMI began, it was a single person venture, being run out of Ontario.  Since that time Chard Marketing Inc has expanded nationally in the retail channel and provincially in the wholesale channel.

Chard Marketing Values

The values CMI lives by creates solid long term relationships with both customers and vendor partners.  Teamwork is of the utmost importance.  Excellent teamwork is created by the trust, loyalty and commitment of Chard personnel.  CMI has championed a Team Leader concept in the Retail Channel, which allows senior, more experienced personnel to oversee and train more junior associates while servicing their own stores.  This concept ensures that the message is clear. – CMI delivers the highest standard of sales and service.